Gender Intelligent™ Retail Store Analysis
The 80% Minority: Reaching the REAL World of Women Consumers

Retailers need to turn on a dime in order to stay competitive yet our research shows women don’t believe they are taken as seriously as men by most retailers. This day-long course reveals why.

The Store Shop Through a Gender Lens

The "brain" part of the morning session - the stats, facts and data - are translated into real and tangible "learnings" in the afternoon. Staff from The Thomas Yaccato Group will have already performed a comprehensive mystery store shop in advance of the workshop. With the information acquired in the morning and through carefully executed exercises and props, participants are taken through their own store shop experience using their newly acquired gender lens.

This experience at the store level has far reaching ramifications for everyone, whether they are in product development, marketing and advertising, human resources, or sales training. It’s the genesis of becoming a Gender Intelligent™ company.

For more info contact us: insight@tyg.ca

 

IN THE NEWS
CONSULTING SERVICES
GENDER INTELLIGENT MYSTERY SHOPPER PROGRAM™
GENDER INTELLIGENT™ RETAIL STORE ANALYSIS
TRAINING PROGRAMS
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Executive Seminar and Sales Training: Reaching the Real World of Women Consumers
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Sales Training: Reaching the Real World of Women Consumers
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Gender-Based Communications Program: "This is What I Really Mean..." Women and Men in the Workplace
MARKET RESEARCH: THE GENDER INTELLIGENCE LAB
KEYNOTE SPEECHES
SPEAKING SCHEDULE
MEETING PLANNER SPEAKING KIT
TESTIMONIALS
WOMEN'S LEADERSHIP RETREATS

Sears"Joanne Thomas Yaccato's work with our store design, management and planning group helped us create simple, economical customer focused changes to our free standing store design. Sear's Canada opened 4 this year. The customer response has been excellent."

Ethel Taylor
Senior Vice President Corporate Store Sales
Sears Canada

Home Depot"Joanne doesn't spend a lot of time looking in the rear-view mirror - she's a lady that's focuses forward. Listen to the advice she gives: her message is critical in helping leaders understand this emerging and dynamic market."

Annette Verschuren
President
The Home Depot Canada