Meeting Planner Speaking Kit
Joanne Thomas Yaccato

Joanne Thomas Yaccato is the president and founder of the Toronto-based consulting firm The Thomas Yaccato Group, known as Corporate Canada's Gender Lens™. TYG has spent over 15 years working with companies using a concept called Gender Intelligence™.

The philosophy is simple: if the needs of women consumers are at the epicenter
of a company's strategic planning process, you'll raise the bar for everyone. As professional consumers, women notice everything. Incorporating a "gender lens" means serving the highest consumer standard represented by women's discerning habits and customs yet serving everyone else. Joanne's innovative business approach spans a wide spectrum - from working with banks throughout Africa with The World Bank to companies like Sobeys, IKEA and The Home Depot.

One of Canada's most popular business writers, Joanne uses her professional and personal experience and hilarious misadventures as the backdrop to all of her books. She is the author of four best-selling business books, including the runaway bestseller, Balancing Act: A Canadian Woman's Financial Success Guide. Her latest book The Gender Intelligent Retailer is a groundbreaking look at how companies can recession-proof their business by meeting the needs of women consumers.

Joanne is a regular contributor to Canada's media including CBC, CTV and the country's top financial press and national newspapers. She has been nominated for the Governor General's award, and has received two nominations each for the Ernst & Young's Entrepreneur of the Year Award and the YWCA's National Women of Distinction Award.

She lives in King City, Ontario and is married to aerospace engineer Michael McNeill, mother to a 15-year-old dynamo named Kathleen and spends most of her time bailing her demon dog, Caley, out of trouble.

For a downloadable biography of Joanne Thomas Yaccato, please click here.
For a high-resolution photo of Joanne Thomas Yaccato, please click here.

 

IN THE NEWS
CONSULTING SERVICES
GENDER INTELLIGENT MYSTERY SHOPPER PROGRAM™
GENDER INTELLIGENT™ RETAIL STORE ANALYSIS
TRAINING PROGRAMS
MARKET RESEARCH: THE GENDER INTELLIGENCE LAB
KEYNOTE SPEECHES
SPEAKING SCHEDULE
MEETING PLANNER SPEAKING KIT
TESTIMONIALS
WOMEN'S LEADERSHIP RETREATS

British Columbia"Joanne Thomas Yaccato has done us all a big favour. She has worked to show us the "real" world. By helping to open our eyes to the world we live in, she opens the doors of opportunity. It is often difficult for old institutions first to recognize and then to react to our changed and changing demands as a society. Joanne helps us see and then navigate the new world with sound insights and an eye that sees our follies and then focuses on a better way to meet the demands of the future."

Gordon Campbell
Former Premier
Province of British Columbia

"Royal Bank used The Thomas Yaccato Group’s Reaching the Real World of Women Entrepreneurs as an integral part of our bank-wide core training program and we have reaped incredible benefits as a result. One year after its implementation, Royal Bank saw the highest-ever increase in satisfaction levels of women entrepreneurs with their account managers, a whopping 30% increase in one year. Even more impressive was the 10% market share increase within the same year. Royal Bank continues to win international awards for our work in the women’s market - Reaching the Real World of Women Entrepreneurs is one of the major reasons. Joanne is truly a leader in her field and an inspiration to many. Her seminars for Royal Bank have provided great insight for our staff and she continues to spark the imaginations in all of us."

Charles Coffey,
Executive Vice President,
Royal Bank Financial Group