Executive Seminar:
The 80% Minority: Reaching the REAL World of Women Consumers

The Thomas Yaccato Group has found the most effective way to ensure Gender Intelligence™ is to permeate it throughout an organization and to begin at the top – get to the people who actually create and develop company strategy.

This enormously popular day-long workshop takes senior management from all areas – market research, product development, distribution, public relations, human resources, sales, marketing and advertising- and puts them in a room together. Together, as a team, executives learn that meeting the needs of women is not an event. It is a company-wide integrated core competency. This course shows how to begin the process and where to put the stake in the ground.

Companies such as Petro-Canada, Imperial Oil, Allstate Insurance, The Home Depot, IKEA, Shane Homes, and the Cabinet, caucus and Deputy Ministers of the government of British Columbia have all put their senior people, including CEO’s (and the Premier), through this course to become Gender Intelligent™ certified.

For more info contact us: insight@tyg.ca

 

 

IN THE NEWS
CONSULTING SERVICES
GENDER INTELLIGENT MYSTERY SHOPPER PROGRAM™
GENDER INTELLIGENT™ RETAIL STORE ANALYSIS
TRAINING PROGRAMS
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Executive Seminar and Sales Training: Reaching the Real World of Women Consumers
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Sales Training: Reaching the Real World of Women Consumers
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Gender-Based Communications Program: "This is What I Really Mean..." Women and Men in the Workplace
MARKET RESEARCH: THE GENDER INTELLIGENCE LAB
KEYNOTE SPEECHES
SPEAKING SCHEDULE
MEETING PLANNER SPEAKING KIT
TESTIMONIALS

Allstate"Joanne's workshop is interesting and thought provoking. She presents a compelling case which anyone in the sales business needs to hear. She has made me and others in my company start to think and act differently in regard to this important buying group."

Mike Donoghue
President & CEO
Allstate Canada

Petro-Canada"As a marketer, I'm expected to understand how our guests think and feel about our products and services. Joanne's seminar made me realize that at least 50% of the population doesn't necessarily react and respond to our offers and promotions in the same way I do. After the seminar our Marketing leadership team is now looking at our site level experience through a much different lens."

Phil Churton
Vice President of Marketing
Petro-Canada