Sales Training:
Reaching the Real World of Women Consumers

Introduction: The Business Case

  • What is The 80% Minority?
  • The economic and referral power of Canadian women
  • Why women still struggle to be taken seriously by retailers
  • Marketing "Sameness" versus "Differences"
  • What is "Gender Intelligence" and how does it apply to service, product, pricing, design and company culture?
  • How do entrenched stereotypes affect sales opportunities?
  • What do women really want from their retail experience?

Applying the Gender Lens: The Four Principles of Reaching Women Consumers

  1. Intelligent Recognition of Gender Differences

    • Gender-based consumer perceptions and patterns.

    • Perform a gender audit – Pulling market research, product development, product mix and buying strategies, sales and service, marketing, advertising through a gender lens

    • How gender differences in conversational and decision making styles help and hinder business relationships

  2. Information – Giving Out; Communication – Getting Through

    • Information – What type? How much? Why is it critical to the sales process?

    • Communication – gender intelligent customer touch points

    • Environment – how, when, why and where are women willing to receive information about products, services and your company

  3. Authentic Multi-Dimensional Marketing To Reach Women’s Multi-Dimensional Lives

    • Marketing your company: integrating service, product and information for a one stop shopping experience

    • Time Poverty - How this translates into word-of-mouth marketing

    • Marketing and advertising messages that work

    • If A Woman Could Create The Perfect Store/Office...

  4. Creating Corporate Soul

    • The chequebook variety

    • Matching your inside to your outside

    • Gender intelligent advertising

    • Adding to ROI using the concept of "community"

    • Getting "customershare" as well as "marketshare"

For more info contact us: insight@tyg.ca

 

 

WHAT'S NEW
CONSULTING SERVICES
GENDER INTELLIGENT MYSTERY SHOPPER PROGRAM™
TRAINING PROGRAMS
• 
Executive Seminar and Sales Training: Reaching the Real World of Women Consumers
• 
Sales Training: Reaching the Real World of Women Consumers
• 
Gender Lens Retail Store Shop Program
• 
Gender-Based Communications Program: "This is What I Really Mean..." Women and Men in the Workplace
MARKET RESEARCH: THE GENDER INTELLIGENCE LAB
KEYNOTE SPEECHES
 
SPEAKING SCHEDULE
MEETING PLANNER SPEAKING KIT
TESTIMONIALS